MARKETING FAQ for ARTISTS 

What marketing services does Galapagos provide for artists?

Galapagos promotes its shows on our website, in our weekly email (which goes out to 14,000 subscribers every Monday), and through press releases.  We also have a street team which will distribute posters and flyers.  We do not, however, make these posters and flyers for you.  You should design and produce them yourself, and then drop them off at Galapagos any day after 12pm.   

What does Galapagos need from me in order to market me effectively?

Please send to marketing@galapagosartspace.com: the name of your event, the date and time, the price you agreed on with the Artistic Director, as well as a description of the event, any press quotes you may have, and a 72dpi image.  We’ll use this information in our online calendar as well as in our press releases. 

What press does Galapagos tell about my show?

We have contacts at all the main NYC dailies and weeklies – including The NY Times, Village Voice, NY Press, Newsday, Time Out, L Magazine, AM NY, Metro NY, etc.  If you want to be listed in these publications, you must get us your information at least 3 weeks in advance of your show.  That way we can make sure we meet all the press deadlines.   

Should I send out my own press release?

Yes.  If possible, you should also send out your own press release about your show.  It never hurts to hit press people twice!  They’re busy and can always stand to hear about something multiple times. 

Should I market my own show?

Absolutely. Galapagos is here to help you out, but your show will only be a success if you work to promote it yourself! 

How can I market my own show?

-Promote your show to your friends and fans.  Email, Friendster, MySpace, Facebook, are all good ways to do this.

-Put the show (and a link to www.galapagosartspace.com) on your website

-Surf the net looking for blogs and websites for people who might enjoy your show (for example, if you’re doing a puppet show, look for sites of puppet enthusiasts) and email them about your show.  Ask them to post it. 
-Make posters and flyers and get them to Galapagos so we can distribute them for you. 

-Distribute flyers outside the Bedford L train stop on the night of your show… and maybe even on other nights leading up to your show.  The best time to do this is when people are coming home from work: 6-8pm. 

Where can I get my posters and flyers printed?

Anywhere you want, but we would suggest using the UPS Store on Bedford Ave in Williamsburg.  It’s cheap, fast, and they know Galapagos well.  You can reach them at (718) 218-6440.